Martin Lindstrom has learned what sounds – branded and unbranded – are most likely to turn your head. Or move your heart. Or open your wallet. Hmmm. Suppose the above video may be a hint?
Together with Elias Arts, a sound identity company in New York, Lindstrom’s company, Buyology, Inc. tested 50 volunteers and measured their responses to a wide variety of sounds. He has made a list of the 10 most powerful and addictive sounds.
You can forget waves, rain, or birds.
But if you hear the five tones of the Intel jingle, you are very likely to be drawn to it; it’s the second-most addictive sound in the world right now. Third on the list (and you know that’s right… a cell phone set on vibrate).
To find out what the number one most addictive sound is, as well as the top 10 in both branded and non-branded categories, [click to continue…]
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